About Us
Helping Local Service Businesses Achieve Massive Scale Through Simple Marketing Systems.
How We’re Redefining Local Marketing
At Pluto Labs, we’re solving one of the biggest problems local business owners face today: turning attention into consistent, high-quality clients.
The old way of growing through word-of-mouth or referrals isn’t enough anymore. The market has changed, and the businesses that win are the ones that learn to attract, convert, and retain customers on demand.
That’s where we come in.
10th
Experience
Our Mission
We help local service business owners turn social media into a lead machine, combining a combination of engaging content + paid ads strategy that generates daily leads, booked calls, and consistent revenue. We do this through a proven framework, hands-on consulting, and lean execution. No fluff. Just results.
Our Vision
We believe every local business owner deserves the same marketing power that big brands have, without needing a 10-person marketing team or a massive ad budget. We’re building a future where local businesses dominate their markets using simple, repeatable systems, not luck or referrals.
Why It Works
Because we’re not another agency or cookie-cutter course.
We’re operators... marketers who’ve built and scaled real businesses before. We’ve spent thousands in ad spend testing, refining, and simplifying our approach so our clients can plug into a ready-to-launch system that works out of the gate.
And while others sell complexity, we focus on one thing:
Helping you generate predictable results with less effort and more control.
How We Do It
We combine real-world marketing strategy with modern automation to give you a system that:
Attracts quality leads through high-converting local ad campaigns.
Builds authority with content that turns followers into paying clients.
Automates follow-up so you close more jobs without chasing anyone.
Every part of what we do is built for simplicity, speed, and scale.
You don’t need a massive team or complicated funnel. You just need a proven system that’s been tested across dozens of industries and refined for one goal: consistent growth.
Meet Our Team
Tyler Smerz
Founder / CEO
Jake Gray
Head of Partnerships / Sales Consultant
Carter Milutinovics
Director of Client Success
Shmuel Shamilov
Setting Consultant
Nick Fischer
Setting Consultant
Helping local businesses achieve massive scale through simple marketing systems, creating a business that serves them instead of the other way around.
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Pluto Labs LLC is a sales and marketing education and training company. We do not sell a business opportunity, “get rich quick” program or money-making system. We believe, with education, individuals can be better prepared to make investment decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited. Please see our Full Disclosure for important details.
Investing of any kind carries risk and it is possible to lose some or all of your money. The training provided is general in nature, and some strategies may not be appropriate for all individuals or all situations. We make no representation regarding the likelihood or probability that any actual or hypothetical investment will achieve a particular outcome or perform in any predictable manner.
Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. You should not, however, equate reported sales transactions with financially successful transactions. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.
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Pluto Labs LLC, 12440 N 20th St. Phoenix, AZ 85022