Done-for-you Meta ads and social media content for local service businessesDominate your city. Book work every week.

We run your Facebook and Instagram ads and handle your social media content: ideation, scripting, editing, posting and management.

  • 120+local businesses scaled
  • $2.4M+collected from Facebook and Instagram
  • 5.4xreturn on ad spend, excluding giveaways

120+ local businesses scaled

Acoustic Designs GroupB.E. Home FinanceB.E. LendingBlue Cactus Power WashingChase Heating & CoolingCoyote ColorDirty TurfDistinct Designs ConstructionEssential Cabinets & FlooringThe Garage Door Dr.Home Pros Remodelingsoulpod.homesState 48 Garage DoorsTrecon Services
  • Roofing
  • Remodeling
  • Flooring
  • HVAC
  • Garage doors
  • Landscaping
  • Painting
  • Turf
  • Concrete
  • Power washing

What we do

The paid side and the organic side, both done for you

  • Paid

    Facebook and Instagram ads

    Offers, targeting, creative and ongoing management on Meta. Lead ads bring in estimate requests now. Brand ads keep your name in front of the same local customers.

  • Organic

    Done-for-you social media content

    Ideation, scripting, editing, posting and management. Your accounts stay active every week without you having to think about what to post.

  • Systems

    Follow-up and tracking

    Every lead gets a fast response through a CRM we set up and run, so nothing sits unanswered and you can see what the spend returned.

See everything included

Client wins

Texts from owners the week their ads went live

Closed from ads

around$200,000collected from Facebook and Instagram
up to$144,000closed with the system

Single jobs

 $86,000job landed, more in the pipeline
 $300,000biggest ticket yet, a custom home build

Return on spend

 5.4xreturn on ad spend, excluding giveaways
 31ximprovement on the giveaway a year later
Text message from a Pluto Labs client reporting a job won from their ads
Text message from a Pluto Labs client reporting a job won from their ads
Text message from a Pluto Labs client reporting a job won from their ads
Text message from a Pluto Labs client reporting a job won from their ads
Text message from a Pluto Labs client reporting a job won from their ads
Text message from a Pluto Labs client reporting a job won from their ads
Text message from a Pluto Labs client reporting a job won from their ads
Text message from a Pluto Labs client reporting a job won from their ads

See more client results

Start here

Which one of these is you?

Tap the one that fits. We will tell you what we would do about it.

You get a tap you can turn

Referrals cannot be turned up when you need a busy May. Ads can. We point spend at the zip codes you want, harder in a slow month, softer when you are full.

5.4xreturn on ad spend for a home services client, excluding giveaways

See if we're a fit

You see the numbers, not a slide

We report on spend, leads and what they cost, from your own ad account. When something is not working we say so early, including when it is our fault.

120+local businesses scaled

See if we're a fit

Your finished work becomes the content

We come up with the ideas, write the scripts, edit the videos and post them, then put the best ones in front of homeowners in your city. The actual roof, the actual crew. Not stock.

$6kof ad spend returned $50,000 for a garage door company

See if we're a fit

Stop being the cheap bid

When a homeowner has seen your work for months before they call, the conversation starts somewhere other than price. Not more quotes. Bigger ones, from people who already want you.

$86,000single job landed by a contracting client, with more in the pipeline

See if we're a fit

Tyler Smerz, founder of Pluto Labs
Tyler SmerzFounder

From the founder

Tyler ran a contracting company before he ran ads

I scaled my own cabinet and flooring company from zero to $500K in six months with an eight person team, so I know what a slow month feels like when payroll is Friday. Then I put six figures of my own money into consulting, systems and ad spend to learn what actually books work.

We spend our own money running these same ads and testing new creative in real local markets before any of it goes near your account. I have also filmed long form interviews with our clients, because I would rather you hear it from them than from me.

Before this
Ran his own cabinet and flooring company
Built that to
$500K in six months, eight person team
Own audience
40,000+ followers, 50M+ views
Based
Arizona, working across the US
Carter Milutinovics, director of client success at Pluto Labs
Carter MilutinovicsDirector of client success

Handles onboarding, weekly check in calls, and day to day questions. You get her directly, so you never get routed to an account rep.

Read the full story

Client interviews

Owners on camera, walking through their numbers

Full length interviews. No actors, no scripts, no highlight reels.

  • Garage doors client interview: $6k spent, $50,000 back13:36

    Garage doors · Phoenix, AZ

    $6k spent, $50,000 back

  • Contracting client interview: Jack closed $3 million from Instagram8:28

    Contracting · Phoenix, AZ

    Jack closed $3 million from Instagram

  • Roofing client interview: $150,000+ closed13:29

    Roofing · Phoenix, AZ

    $150,000+ closed

  • Contracting client interview: 40x return on ad spend34:34

    Contracting · Phoenix, AZ

    40x return on ad spend

  • HVAC client interview: Chase scaled his HVAC business13:02

    HVAC · Phoenix, AZ

    Chase scaled his HVAC business

  • Turf cleaning client interview: Steve closed $12,000 in 30 days8:37

    Turf cleaning · Phoenix, AZ

    Steve closed $12,000 in 30 days

Straight answers

The questions we get on every first call

Will this work for my business?

It works if you already have a crew, a service area and jobs coming in. We work with local service businesses: roofing, remodeling, flooring, HVAC, garage doors, landscaping, painting, turf, concrete and more. If you are starting from zero with no truck and no license, we are not the right fit yet.

What does a done-for-you social media agency actually do?

We handle the content from start to finish: ideas, scripts, editing, posting and account management. We also run your Facebook and Instagram ads, so the same content works organically and as paid creative.

Do you run the ads and the social media content?

Yes, both. The paid side is your Meta ads. The organic side is your social media content. They are built to work together, so people who see your ads also find an active page full of your real work.

Referrals have gotten me this far. Why change anything?

We do not replace referrals, we add to them. The problem with word of mouth is you cannot turn it up when you need a busy May. Ads you can turn up, turn down, and point at the zip codes you actually want to work in.

How much of my time does this take?

Most of it is front loaded into the first few weeks: setting the offer, standing up the ads and lead flow, and building the content plan. After that your job is to show up for filming, approve content, and answer your leads quickly.

What makes you different from the last agency I fired?

Most agencies only run lead ads, and when the ads stop the leads stop. We run lead ads and brand ads together, make the content that feeds them, and set up the follow-up. We work only with local service businesses, and we test our ads with our own money before they go near your account.

What does it cost?

A monthly retainer plus your ad spend, which you pay directly to Meta. The right package depends on your market and whether you want content included, so we go over the exact numbers on the call. Engagements have a six-month minimum.

What if my ad account gets shut off?

It happens, and we have partnered with specialists who get accounts reinstated, or set you up with a new one that is compliant and ready to run.

Next step

One call, and you will know if this is worth doing

If the numbers do not work in your market we will say so on the call, rather than sell you a retainer.