ServicesMeta ads and social media content, done for you
Pluto Labs is a done-for-you marketing agency for local service businesses. We run your Facebook and Instagram ads and manage your social media content, so you can stay on the jobs.
The paid side
Facebook and Instagram ads for local service businesses
Most local businesses have boosted a few posts or paid someone to run lead ads, and the leads stopped the day the ads did. We run two kinds of Meta campaign at the same time. Lead ads bring in people who want a quote this month. Brand ads put your work and your face in front of the same local audience every week, so they already know your name when they need you.
- Meta ad account setup and audit
- Lead generation campaigns in your service area
- Local brand and follower campaigns
- Offers, targeting and ad creative
- Ongoing management, testing and reporting
The organic side
Done-for-you social media content
You know you should be posting, and you never have the time. We take that off your plate. We come up with what to post, write the scripts, edit the videos, publish them and manage the accounts. Your best content then doubles as ad creative, so nothing gets made twice.
- Ideation and a monthly content plan
- Scripts written for your business
- Short-form video editing
- Posting and account management
- Content built from your real jobs and your real crew
The systems
Follow-up that keeps leads from going cold
A lead that waits a day for a callback usually goes to whoever answered first. We set up the CRM and the automations so every new lead gets a fast reply and consistent follow-up, and you can see where each one came from.
- CRM setup and pipeline
- Instant lead notifications and text follow-up
- Appointment reminders
- Tracking from lead to booked work
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Before you book a call
What does a done-for-you social media agency actually do?
We handle the content from start to finish: ideas, scripts, editing, posting and account management. We also run your Facebook and Instagram ads, so the same content works organically and as paid creative.
Do you run the ads and the social media content?
Yes, both. The paid side is your Meta ads. The organic side is your social media content. They are built to work together, so people who see your ads also find an active page full of your real work.
What does it cost?
A monthly retainer plus your ad spend, which you pay directly to Meta. The right package depends on your market and whether you want content included, so we go over the exact numbers on the call. Engagements have a six-month minimum.
Who films the content?
You, your crew, or whoever is on the job. We give you the ideas and scripts and tell you what to capture, then we handle the editing, posting and management.
Do you offer Google Ads or SEO?
No. We focus on Meta and social content. That focus is why we can go deep on one channel for local service businesses instead of doing a little of everything.
Which businesses do you work with?
Local service businesses with a crew, a service area and jobs already coming in. That includes roofing, remodeling, flooring, HVAC, garage doors, landscaping, painting, turf, concrete and power washing.
Next step
See if this makes sense for your market
One call. If the numbers do not work where you are, we will tell you.