About Pluto LabsThe marketing department you cannot afford to hire

Pluto Labs is a done-for-you Meta ads and social media content agency for local businesses that are already good at the work and tired of being the best kept secret in town. Based in Arizona, working across the US.

120+local businesses scaled
$2.4M+collected from Facebook and Instagram
$500Khis own company, in six months
50M+views on the content he has made

Tyler SmerzFounder

Our story

It started with a company that was not a marketing company

Tyler scaled his own cabinet and flooring business from zero to $500K in six months with an eight person team. That is where the useful part of this comes from. He has sat in the truck on a Sunday working out whether Friday's payroll clears, and he has watched a job go to a cheaper bid from someone who did worse work but showed up louder.

Then he spent six figures of his own money on consulting, systems and ad spend, working out what actually turns attention into booked work. Along the way he built an audience of 40,000 people and over 50 million views, which is the same skill pointed at his own name instead of a client's.

Pluto Labs is that, done for you. Your Facebook and Instagram ads, your social media content, and the follow up and tracking that stops leads dying in an inbox.

Three things we believe

What we work by

The best crew in town loses to the crew people see every day
This is Tyler's line and it is the whole thesis. Skill does not market itself. The company that gets seen and trusted books the work, and that is buildable rather than lucky.
If you cannot measure it you cannot scale it
Spend, leads, booked jobs, close rate. Every client can see what the money did. An agency that will not show you that is hiding something from one of you.
Tell people the truth early
When something is not working we say so while there is still time to fix it, including when it is our fault. It costs us a comfortable conversation and saves the client a quarter.

The team