About
We are the marketingdepartment you cannotafford to hire.
Pluto Labs builds and runs the advertising for local businesses that are already good at the work and tired of being the best kept secret in town. Phoenix based, working across the country.
80+
local businesses scaled
6+
years doing this
$500K
his own company, in six months
50M+
views on the content he has made
Tyler Smerz
Founder
It started with a company that was not a marketing company
Tyler scaled his own cabinet and flooring business from zero to $500K in six months with an eight person team. That is where the useful part of this comes from. He has sat in the truck on a Sunday working out whether Friday's payroll clears, and he has watched a job go to a cheaper bid from someone who did worse work but showed up louder.
Then he spent six figures of his own money on consulting, systems and ad spend, working out what actually turns attention into booked work. Along the way he built an audience of 40,000 people and over 50 million views, which is the same skill pointed at his own name instead of a client's.
Pluto Labs is that, packaged. Offers, targeting and creative on Meta and Instagram, a content plan you can actually shoot, and the follow up and tracking that stops leads dying in an inbox.
Carter Milutinovics
Director of client success
Handles onboarding, weekly check in calls, and day to day questions. You get her directly, so you never get routed to an account rep.
Mission
What we are actually trying to build
The most effective, plug and play client acquisition system for local businesses on the planet. Not templates, not funnels, not growth hacks. A machine that brings in customers every week, that you own, and that keeps working when the algorithm changes its mind.
Three things we believe
The best crew in town loses to the crew people see every day
This is Tyler's line and it is the whole thesis. Skill does not market itself. The company that gets seen and trusted books the work, and that is buildable rather than lucky.
If you cannot measure it you cannot scale it
Spend, leads, booked jobs, close rate. Every client can see what the money did. An agency that will not show you that is hiding something from one of you.
Tell people the truth early
When something is not working we say so while there is still time to fix it, including when it is our fault. It costs us a comfortable conversation and saves the client a quarter.
Who we work with
- Distinct Designs Construction
- All Star Renovations
- Canyon State Remodeling
- State 48 Garage Doors
- Dirty Turf
- Coyote Color
- Pristine Turf Cleaning
- Innovative Designs
- AZ Blinds
RoofingRemodelingFlooringGarage doorsLandscapingPaintingTurfConcrete
Enough about us
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