LegalPrivacy Policy
Last updated 29 October 2026. This policy covers choosepluto.com, operated by Pluto Labs LLC.
What we collect
When you book a call or submit an application form we collect the information you give us: your name, business name, phone number, email address, and the answers you provide about your business.
This site runs the Meta pixel, which reports your visit and any booking you start to Meta so we can measure which adverts bring enquiries. It sets cookies and passes Meta your IP address, browser and the pages you viewed here. You can opt out through your Meta ad preferences or by blocking third party cookies in your browser.
We also use Google Analytics and Google Tag Manager to understand how visitors use this site. If you use the chat widget, your messages and contact details go to our CRM so we can reply.
How we use it
To contact you about the call you booked, to prepare for that call, to deliver services if we end up working together, and to measure which marketing brings qualified enquiries. If you become a client we also use it to run and report on your campaigns.
We do not sell your information, and we do not share it with other advertisers.
Who we share it with
Only the service providers that make the business run: our CRM, website and scheduling platform, our email provider, Google for analytics, and Meta for advertising measurement. Each processes data on our behalf under their own terms.
Cookies and tracking
This site uses cookies for analytics and advertising measurement. You can block or delete cookies in your browser settings. Doing so will not stop you using the site.
How long we keep it
Enquiry records are kept for as long as we may reasonably do business together, and client records for as long as required for accounting and tax purposes. You can ask us to delete your information at any time.
Your choices
Email [email protected] to request a copy of what we hold about you, to correct it, or to have it deleted. Every marketing email we send includes an unsubscribe link.
Contact
Pluto Labs LLC, 1801 E Camelback Rd, Suite 201, Phoenix, AZ 85016. [email protected] · 602-671-7572